Amazon Outlawed Over 600 Chinese Brands
The tech giant- Amazon has permanently outlawing around 600 Chinese companies across 3,000 different seller accounts for significantly violating the tech giant's policies. The company's elimination started amidst Nicole Ngyuen about the firms such as RavPower, who offered gift cards in exchange for reviews.
Not a Campaign to Target China
In a Verge statement, Amazon added that they work hard to build an excellent experience for their customers & sellers will have an opportunity to grow their business. Customers rely on product review authenticity & accuracy to create informed purchase decisions. They also have specific policies for both selling partners & reviewers to ban their community aspect abuse; hence Amazon ban, suspend & charge lawsuit against those violating the guidelines.
They made it clear that this is not a campaign to target China, but it's a global campaign & the firm will continue to enhance abuse detection, taking enforcement actions. These steps are taken considering the best interest of Amazon's customers & businesses that compensate the huge global selling community.
Prohibited Brands are Escaping Amazon's Net
To date, it's not clear which other Chinese companies are included in Amazon's elimination list & some of these companies' products might slip through Amazon's net. One of the first top-profile firms to get outlawed is Aukey, but they are selling earbuds under a sub-brand, which is still available on the Amazon site.
Other brand products still seen on the sites are RavPower's battery & a Choetech wireless charging pad. According to the South China Morning Post, the parent firm of Shenzhen Youkeshu Technology stated that the tech giant had closed 340 of its online stores & frozen approx. $20Mn assets, in July. The tech giant's decision to stop Chinese brands has led many of these to invest in other eCommerce platforms like Ali Express & eBay.
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