Apple: WWDDC 2022 is All About Augmented Reality
Generally speaking, Apple's software is excellent. The firm has spread its attention onto more platforms than ever, i.e., iOS, macOS, tvOS, iPadOS, and whatever software the company is creating for its someday coming Apple car and its certainly coming AR/VR headset; these have continued to be excellent. What all the success breeds, though, is a sense that Apple's software is very close. Over the last few years, the firm's software announcements at WWDC have been exclusively additive, with few significant swings.
Since we're at the inflection point in technology; hence we demand more from Apple. It's partially transparent that VR and AR are the company's next massive thing. The company's not likely to show off a headset at the conference; however, VR and AR come more to our lives, and everything on how we interact and experience the tech will be changing.
Live Text, a Feature of AR
Last year, Apple displayed that we could take a picture of a paper piece with our iPhone, and it would automatically scan and identify any text on the page. It's a Live Text, an AR feature - phone camera and AI is leveraged to understand and catalog data in the real world.
The entire tech sector thinks that's the future - what Google is doing with Lens and Maps and what Snapchat is doing with its filters. But, unfortunately, Apple needs a lot more where Live Text came from. From a simple UI perspective, AR will need a much more efficient system for getting data and achieving tasks. Nobody will wear AR glasses that send them news notifications and Apple Music ads every six minutes. And full-screen apps that demand a single focus are increasingly going to be a way of the past.
The last time anyone had an accurate new idea on leveraging gadgets was in 2007 when Apple launched iPhone. Since then, the sector has been on a yes-and path, enhancing and tweaking without ever really breaking from the fundamentals of multitouch. However, AR will break that all; it can't operate otherwise. So organizations are working on neural interfaces, trying to excel in gesture control, and finding how to exhibit everything from translated text to games and maps on a compact screen in front of our faces.