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Brands Require Tokenomics to Encourage Reusable Packaging

Published Wed, May 04 2022 03:52 am
by The Silicon Trend





One of the best methods to minimize plastic pollution is to eradicate single-use of plastic and introduce enduring reusable packaging. However, brands are still opposing casting aside the inexpensive convenience takeaway. They find it difficult to accept that customers are willing to put in additional time and effort to return packaging to stores.


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Practical Auxiliaries

Customer loyalty schemes form the backbone of several organizations' success. From trust and collector's objects to discounts and free gifts, massive brands like Starbucks and McDonald's have created services to empower faith and augment spending and football. In addition, a 2017 survey exhibited that 81% of individuals thought that loyalty schemes made them more likely to continue doing brand business.

When it comes to robust marketing tools, engagement is what ensures users choose reusable packaging. A popular fact among most of the creators in the reusable environment, Costa Coffee and Starbucks provide cash discounts to customers who carry their own cups. While taking one step further is Cafe Nero, which offers people double loyalty points, adding up to a free coffee after a refill of five.


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Next-gen Reward Programmes

With a swift metaverse evolution, there will be assured sales promotions, virtual items, and an extra choice to interact with loyalty schemes. Digital currencies as a next-gen reward for desired behaviors seem a logical step. For instance, crypto coins, points, tokenized assets, and miles can be leveraged to incentivize reusable packaging. Blockchain tech means everything can be monitored, and customer data can be efficiently acquired.

Given that the public is already familiar with the opening of mobile apps for redeeming miles and points, a shift to blockchain-based assets will be a seamless experience. They can be leveraged in a deposit-reward programme, an e-trolley coin. They might cease you from discarding your container in the bin, similar to the trolley coin that stopped you from abandoning your trolley in the parking lot.


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The idea of the token economy was put forward in 1972 by the Harvard psychologist - B.F. Skinner believed tokens of recognizable value can be leveraged to incentivize observed behavior or vice versa. As top-notch brands recognize the ability of digital tokens to turn consumers into faithful followers.

Let's see the different kinds of tokens:

  1. Security Tokens: These offer investment authorization to an organization or product. For instance, after COVID-19 brought the entertainment sector to a pause, the EDM Dance Coin was developed so music fans could support the rebuilding event industry although securing themselves exclusive fan benefits.

  2. NFTs: Digital assets such as video, art, and music can be acquired or traded like any physical media in the actual world.

  3. Utility Tokens: These offer authorizations to services or products. Football clubs like Arsenal leverage fan tokens like Socios to augment engagement and unveil extra revenue across their fanbase. Spectators can leverage these digital assets to play games, influence team decisions, and place bets.

  4. Meme Coins: Though these coins are initially developed as a joke, they act the same as other cryptos - a payment solution.


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Leveraging NFTs as a reward option, reusable packaging doesn't need to depend on consumers' social principles. It can be amusing and permits forward-thinking brands to stay significant with youths. The future of such packaging is virtual.