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Facebook Raises Voice Against Amazon Rainforest

Published Tue, Oct 12 2021 07:54 am
by The Silicon Trend

amazon forest



Facebook Raises Voice Against Amazon Rainforest

It's surprising news that people can sell land on Facebook Marketplace and a much astonishing fact is that people are striving to sell land in the Amazon rainforest. The US multinational tech - Facebook, Inc. said it will prohibit illicit sale on Amazon rainforest areas. The procedure is applied only to the Amazon's conservative regions and not other global wildlife habitats and rainforests. But, the firm said, the protected areas are vital for conserving ecosystems and habitats and essential to handle the worldwide nature crisis.


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First Step Against Illegal trade

The social networking site will not unveil the plan behind the finding of illicit ads but would seek to block new listings in the rainforest's protected area. In February, the Amazon plots as big as 1K football pitches, including the land reserved for indigenous peoples, were seen on social media's ads service. A plot inside the Uru Eu Wau Wau indigenous reserve on sale for over £16,400 by Alvim Souza Alves.

The firm consulted the UN environment program (Unep) and other organizations to initiate the first step against illegal trade. The firm said, "We will now review listings on Facebook Marketplace against an international organization's authoritative database of protected areas to identify listings that may violate this new policy."


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Is the Procedure Effective?

Facebook was under much pressure from the American regulators during the Amazon announcement and faced criticism for the 6-hour outage of their services. The social media giant is leveraging a database managed by the Unep world conservation monitoring center to catch illicit sellers red-handed to make up for everything. 

Brenda Brito, a Brazilian lawyer, has a troubling question of whether the measure is effective. But, Brito added, if the location of the area on sale is not given by the sellers, then Facebook must make it mandatory, else blocking them even with a comprehensive database will turn out to be fallacious. 



Positive Feedbacks

The rainforest occupies 7.5Mn sq. km, and 60% of it in Brazil has the highest deforestation rates. The country govt's database to maintain online illicit sale majority is no longer in use. The Brazilian environmental activists said the social media statement is a victory call against massive deforestation, and numerous congressional are striving to weaken the protection regulations. Ivaneide Bandeira is happy with Facebook's approach in prohibiting illicit sale ads. Even though it's pretty late to consider strategy, taking it into account now is as significant as it may aid in safeguarding the ecosystem and habitats.






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