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Global Explosion of Memberships on Buy Nothing Facebook Group

Published Fri, Jan 14 2022 07:43 am
by The Silicon Trend



Global Explosion of Memberships on Buy Nothing Facebook Group

The Buy Nothing Project, founded in the US in 2013, is a worldwide network of community-based groups. These groups are popping everywhere as an approach for neighbours to lend, receive or sell items at zero cost. These local Facebook groups permit members to post about things they would like to get rid of or ask for items they want to borrow or receive. 



Digital Community

Trading and bartering are banned in the Buy Nothing group, and everything given is worth the same - no matter the perceived values. One of the members of this group in Seattle - Katylin, said that giving away bananas and boats to neighbours and treating them as gifts will eventually make the gifts relatively equal.

This Project is an out-of-the-ordinary success story of the digital community on the app that progresses offline. From the beginning of the group creation to before the pandemic, the Project expanded through closed Facebook groups. Once the pandemic struck, the Project's popularity rose with more than 5Mn members. Around 44 countries, there are 7K individual Buy Nothing communities, from NY's Chinatown to the suburb of Reykjavik in Iceland.


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Group Wants Own Platform 

After a massive popularity gain, the group has a second thought of leaving Facebook and starting a platform of its own. The app allowed the Buy Nothing groups to spread worldwide and connect neighbours with luxury goods. But on the other hand, it created numerous issues such as moderating sprawls and disconnected communities.

In November, the Project introduced a mobile app of their own. Last year, Buy Nothing Project co-founders Rebecca Rockefeller, Liesl Clark, new business partners - Lucas Rix and Tunji Williams created a public benefit corporation known as the ShareThing for funding the app's development. The app tries to resolve issues that leaders and moderators have faced while leveraging Facebook.

The Project even follows the same guiding principles and manual. But different administrators have different engagement rules, hence asking 7K groups to try a new platform its issues. Instead of being in a network for your neighbourhood, the app leverages our location and distance preferences to create a radius with nearby users. People who take the training course can become community developers in the app, whose role will be to model top practices and facilitate activity.




Image source: Screenshot taken from Buy Nothing Website