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Hologram Technology Soon to Replace Video Calls

Published Mon, Dec 13 2021 16:41 pm
by The Silicon Trend



Hologram Technology Soon to Replace Video Calls

Due to pandemic restrictions around the globe, the CEO of IWC Schaffhausen - Christoph Grainger-Herr, could not attend the global trade show held in Shanghai, China, in April. Thus, he chose to direct in Star Trek-style, joining the show as a 3D hologram. He appeared in 4K resolution, where he can talk, hear and see people attending the show. 

The interest in leveraging the immersive technology - 3D hologram kick-started when global travel was restricted since March 2020, leading to a more sensory alternative to video calls. 


Portal Machines

David Nussbaum, the boss of one of the technological forefront companies in Los Angeles – Portl, said they can't make their portals fast. The firm beamed Christoph from his Schaffhausen to the Shanghai event. Its portal is made of computerized glass boxes of height 2.5m tall, and inside it, a life-size 3D hologram of the person comes into view.

The hologram's voice can be heard with the help of in-built speakers inside the booth, followed by microphones and cameras so that people can listen to and see the people in front of their projection. The firm's app-controlled software model connects the user through the internet to the portals, allowing us to connect to many others of our choice.


Business Customer-oriented

The Portl system is business customer-oriented and leveraged by other companies like T-Mobile and Netflix. Though the firm mentions the portal to be affordable, its price starts from $60K. At Microsoft, its hologram communication tech revolves around a headset known to be HoloLens 2 with the cost of $3,500 per unit, making it cheaper than Portl's system, though the holograms are not real-like. Mr. Nussbaum said, "In a few year's time, this is going to become a regular way of communicating between offices."

Customer-focused companies, such as a German engineering group - Thyssenkrupp- put the hologram to practical use. Japan Airlines uses the headset to help train flight crews and engine mechanics. San Diego-based Ikin will be introducing a device next year that can clip to your phone and project into the air a transparent 3D hologram of the person we are having a video conference with.


Replace Video Conferencing

An associate Prof. of electrical engineering and computer science at Stanford University - Gordon Wetzstein added, with the help of this immersive tech, we can create eye contact and read subtle cues. He worries that the issue might happen in the future if these 3D life-like things become so natural that they make it impossible to differentiate from the actual one.



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