Scroll Won't be an Independent Service Anymore
Twitter has acquired a subscription platform - Scroll, to be a part of its Blue in May and planned to provide the platform as a premium feature. Once the forum shuts down as an independent service, it will become Ad-free articles. Currently, the subscription platform provides paid members to browses multiple sites ad-free for $5 per month, including The Verge, USA Today, The Atlantic, Buzzfeed News, and many more. With the Scroll acquisition, Twitter wants to solve the most challenging part about online content reading.
Bonus Feature for Twitter Blue Service
The Scroll has stopped accepting new members and transferred to the private beta once the firm decided to be a part of Twitter Blue. For the existing users, it's still unknown whether the service will be available on Blue and will have a direct transition. Twitter Blue offers various facets like undo send, bookmark folder for tweet saving and grouping, custom app icons, reader mode, color themes, and cohesive text block.
When members use Scroll via Twitter, a portion of the subscription revenue will support the content writers and publishers. Twitter had acquired Revue in January to aid users in publishing a newsletter on the social forum. In addition, the social media giant launched the Spaces feature for people with a least 600 followers and plans to include a Tip Jar to the developers leveraging the quality and premium live rooms.
Upcoming Offering – Super Follow
The service owned by Scroll in 2019 - Nuzzel that sends a daily mail showing the popular content shared in user's Twitter feed, shuts down on May 6th this year. The company added about bringing the service's core element directly into the social media giant over time. Currently, the Twitter Blue is available in Australia and Canada, costing AUD 4.49 and CAD 3.49. It's unknown whether the price will increase shortly with the integration of Scroll.
The social media platform unveiled its plan to provide subscriptions to expands its revenue. The forthcoming feature - Super Follow is a developer-based subscription, offering paid members extended access to comprehensive benefits such as paywalled media, exclusive stories, badges, subscriber-only newsletters, deals, and much more. With such a perk array, the company plans to double the revenue to $7.5Mn in 2023.
Image Source: Screenshot taken from https://scroll.com/